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Trek World '08 - Some Cool, New Bikes Coming Your Way!
First look at the new '08 Urban and Bike Path models from Trek and Gary Fisher
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Two weeks ago, Trek - the world's largest manufacturer of high-quality specialty bicycles - hosted its annual dealer show Trek World in Madison, Wisconsin. Dealers and guests from all over the world got a chance to take an up-close look of all the cool new bikes and cycling products coming our way from Trek and its sister brands Gary Fisher, Lemond, Mirraco and Bontrager. And of course the Bike Gallery was there to take it all in.
While a lot of the attention at the show focused on the all-new Trek Madone, the improved Trek Fuel EX, and Gary Fisher's new line of full-carbon mountain bikes, we couldn't help marveling about all the new and cool urban/pavement bikes that soon will be rolling into our stores and onto the streets of Portland. Here is a brief overview of what caught our attention:
The Trek Lime product line will be expanded with a couple of new versions, including the Lime Easy Step Lime - featuring a lower stepthrough height - and a svelte looking Shopping Lime (see photos below), featuring a wire basket and faux wooden fenders. The regular Lime will also be available in some stylish new colors, like "pedal green" and "glass blue".
The success of the Trek Soho has led to the creation of a whole new line of Sohos, at various price points and each of them with a unique feature set. The one that seemed to attract the most eyeballs was the all-black Soho S (with the S of Singlespeed). Minimalistic but with plenty of stylish subtleties, such as the nifty new chainguard. A very fitting ride for the urban bike warriors among us.
Going into it's third year of production, the Trek Portland received a nice make-over, and comes now with an "ucru pearl" paint job, a retro-looking leather Bontrager seat, and color-matching handlebar tape. No doubt, this bike will remain among our top-selling urban commuting bikes (admittedly, the name of the bike has contributed with it's popularity among Portland cyclists).
One of the most exciting new "urban bikes" at the show was the all-new line of Gary Fisher Simple City bikes. At the show, they had two models on display. The first one a creme-colored, 8-speed "porteur" style bike with a gorgeous, retro-looking front rack. The other model was an equally beautiful ladies version, sporting a simple, classic look, reminiscent of the everyday bikes you see people riding in the streets of Amsterdam and other European cities. Both bikes looked like pur sang urban commuter bikes, featuring a lightweight aluminum frame, full fenders, a nifty wrap-around chainguard, and a double kickstand.
The biggest announcement at this year's edition of Trek World was not about new bikes or products - the new Trek Madone and Trek Fuel had been unveiled a month earlier - but rather Trek's new bike advocacy initiative, coined One World, Two Wheels. Burke announced Trek’s plan to get more people to ride their bikes by creating an army of advocates empowered to make a difference on the local, state, and national levels. Bike Gallery owner Jay Graves was one of six nationally recognized "bike advocates" who shared the stage with John Burke during his presentation. Burke ended his “One World, Two Wheels” speech by surprising Trek’s dealers with the announcement that bikes, not buses, were outside waiting to take them en masse to the evening’s off-site entertainment venue. Instead of relying on fossil fuel burning buses, Trek’s dealers would ride 1,000 brand new Trek Lime bikes to cover the two mile distance. Just one way Trek showed their commitment to "walk the walk."
Overall, we were very impressed with all the new products that Trek, Gary Fisher, Lemond and Bontrager have lined up for the coming year. Below are some pictures we took at the show of the Trek bikes mentioned above, as well as some up-close pictures of the all-new Gary Fisher Simple City bikes. Enjoy!
Click on the images below to see a larger version.
All photos courtesy of Kris Schamp/Bike Gallery.
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